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How to Start an Online Business in 7 Steps


Owning an online business gives you freedom to work from anywhere. Again, an online business requires extremely low startup expenses. The only challenge comes when starting the online enterprise. Just like a brick and mortar business, starting an online business requires you to organize your funding, plan your business, come up with your product, and get down to work. This article will disclose to you how to start an online business in 7 steps.
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1. Identify a gap to fill

Most first-time online entrepreneurs make the mistake of coming up with a product first before identifying a market. To improve your chances of success, identify your market first. Do keyword research to discover keywords with less competition but highly searched online. Check out your potential competitors to find out what they are offering to fulfill the current demand.


2. Create an innovative product and write its copy of sells

Use the information gathered in step 1 to create an innovative product that fulfills specific market needs that are not being met by your competitors. After coming up with a relevant product, write its copy of sales. To arouse the interest of potential customers, write a compelling headline, clearly describing the problem solved by your product. Include testimonials from people who have used your product.

3. Choose a business ownership

After identifying a demand to meet and a potential market, decide whether you will operate as a corporation, sole proprietorship or limited liability company. Each business ownership comes with its own advantages and disadvantages.

4. Come up with a name

Take some time to select a unique name for your online business. Once you have a name in your head, do a Google search to see if there are other businesses named like yours. This step ensures that you comply with the state laws and that you minimize the chances of being accused of trademark infringement.

5. Get a domain identity and web hosting

Soon after coming up with your business's name, register the domain by first checking its availability using a trusted domain name registration company like Hostgator or Bluehost. If the name is available, pay the annual registration and hosting fee to seal the deal.

6. Build your business's website

Keep your business web design as simple as you can. Make your navigation simple and clear. Make sure you include an opt-in page to collect emails. Remember, your website is the storefront of your online enterprise. Therefore, make it as customer-friendly as possible. You can always outsource web design services if you cannot do it on your own.

7. Market your business

Some of the ways to popularize your online business before your potential clients include the use of search engines to lead targeted buyers to your website (Search Engine Optimization and Pay Per Click); word of mouth; providing high-quality but free content related to your products (Content Marketing); social media marketing (using Twitter, Facebook, Instagram, LinkedIn...); email marketing and much more.

Wrapping it up

If you want to begin an online business, stick to these 7 steps. If you have been in online business for some time, preview the list again to see if there is a step you left out. Just remember, the internet is a busy place and you cannot just fold your hands and wait for clients to come to your website. You must put in place effective ways to actively promote your brand.

How to Start an Online Business in 7 Steps Reviewed by Dương Mạnh Thắng on March 22, 2017 Rating: 5
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